Almeshraq Industrial Co. — Partner Briefing

Almeshraq Industrial Co. Ltd is an Iraqi industrial manufacturer producing the EKAL brand of household cleaning and hygiene products. Established with a focus on quality domestic manufacturing, Almeshraq serves households, commercial establishments, hotels, and institutional clients across Iraq with a comprehensive range of cleaning solutions.

The EKAL product family is one of Iraq's recognized household names, distributed through national retail networks and commercial supply channels. The company's manufacturing operations comply with Iraqi national quality standards, and its product formulations are developed for effectiveness, safety, and cost-competitiveness suited to the Iraqi market.

Laundry Care

Fine — Laundry Detergent

Premium laundry detergent with advanced stain-removal formula. Available in powder and liquid formats for both machine and hand washing. Multiple fragrance variants for household, hotel laundry services, and institutional linen supply.

Surface Cleaning

Power — Multipurpose Cleaner

High-performance multipurpose cleaner for floors, kitchens, bathrooms, and general surfaces. Effective against grease, grime, and biological soiling. Widely used in Iraqi homes, restaurants, hotels, and commercial facilities.

Laundry Care

Sartol — Fabric Softener

Concentrated fabric softener delivering lasting softness, reduced static, and long-lasting floral fragrance. Compatible with all fabric types and washing machines. Available in consumer and bulk institutional packaging for large-scale laundry operations.

Heavy-Duty Cleaning

Al-Batal — Industrial Cleaner

Heavy-duty cleaning solution formulated for tough commercial and industrial cleaning challenges. Removes stubborn mineral deposits, grease accumulation, and industrial soiling. Used in kitchen equipment degreasing, bathroom sanitization, and facility maintenance.

Air Care

Air Fresheners

Range of aerosol and liquid air fresheners in multiple fragrance formulations for home and commercial environments. Effective odor neutralization technology with long-lasting fragrance delivery. Suitable for homes, offices, hospitality, and retail spaces.

Personal Care

Dishwashing Liquid & Hand Wash

Gentle yet effective dishwashing liquid and hand washing formulas for kitchen and personal hygiene use. Grease-cutting formula with skin-friendly pH balance. Available in bulk sizes for restaurant kitchens, catering services, and food service institutions.